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Unless you know what you're doing, improving your web site's rank in search engines can be a long and frustrating, uphill battle. Read on for ways to to easily improve search engine rank of your website.

Keyword Density - This term refers to the frequency of your keyword versus the total number of words on the page. Although the optimal keyword density varies depending on who you ask, most experts recommend you keep this under the 15% mark. If your article or page is, say, 100 words long, your keyword should not be present more than 15 times. You can insure your keyword density is not too high by using a free site like live-keyword-analysis.com.

Back-Links - You need to concentrate on building high numbers of links to your website from sites that are related to your sites theme or topic.Search engines value sites with lots of relevant, incoming links, and also look at their relevancy and overall quality as well. If you are not conscientious about both, you could end up lowering your rank instead of raising it. Writing articles and submitting them to article directories and is one of the best ways to build relevant links.

Header HTML Tags - Rather than just bolding your headings, a more effective technique is to use HTML header tags (e.g., H3, H2, H1). When you use header tags, search engines place the highest importance on the H1 tag. Because of this you should only have one H1 tag per page. Use the H1 tag for your page title. Use H2 and H3 tags for your subheadings. It is OK to have multiple H2 and H3 tags on a page.

Fresh, Original Content - No doubt about it. Search engines and surfers love original content. Since search engines store pages visited, content which has been simply lifted from another site will be identified as stolen and will not increase your search rank. Although it might improve a bit due to being more content-heavy, it's not a risk worth taking when you could get far better results using self-written, original content. Quality, original content will always be valued.