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If you are not a gifted wordsmith then the thought of sitting down and writing a set of sales emails is a job that is dreaded. Unfortunately it is one of those jobs that cannot be avoided if you want to get the best out of your email list and use the auto-responder facility. Every affiliate marketer knows that most sales the first visit to the product website. The best that you can hope for is to record the email address of the visitor who has expressed an interest in the product. The aim of the auto-responder emails to pursuade the visitor to place an order.

So what should be in the content of these emails? You could simply write about the product, or some other factual topic of interest. This type of email can be important when building trust with your potential customers, but unfortunately they don't make any sales.

If you are going to get sales, you need to be able to write professional emails that that will generate the sales. This is easy to say but really difficult to do well. You could, of course, outsource this task. Alternatively, you could take the money that the outsourcing costs and spend it on something else instead! Good sales copy is very expensive!

So how do you go about writing killer emails for your auto-responder, yourself?

Well there is a professional three email approach that works in almost every case. This method is simple and the skill lies in getting the content right. It is important to understand the overall approach that the auto-responder emails must conform to.

Email 1. This first email is all about building a relationship . This is a first contact email, one which states very clearly what the product features and benefits are. It will set the foundation and puts the product in context and tells why the reader will not be able to live without the product.

Email 2. The second email is critical. The first email described the product. so this email is about removing any issues or problems that the reader may have about the product. The simplest way to achieve this is by creating a set of questions and answers. You ask the question on behalf of the reader and then provide an answer that creates a positive state of mind.

Email 3. The closing email that gets the sale. From the previous two emails You have earned the reader's trust , built the product familiarity and removed any reasons for not making a purchase. So now it is time to ask for a purchase. The proven approach is to produce a list of killer bullet points about the product and then to provide a click-through to the product purchase.

In order to conduct an effective auto-responder campaign it is essential to thoroughly know your product. Before you start any of the emails, use bullet points to draw attention to the main features. Examine the product carefully and identify what it does, then identify how this will help the purchaser. The secret is always to sell the benefits rather than the product. It is important to place yourself in the position of the purchaser who has got to be able to see how buying the product will bring benefit to their lives.

The greater the benefits, the more chance there is of a sale.

The ability to write good copy for these emails is a good skill to learn as it will dramatically raise your profits. As in all things, practice makes perfect and as long as you follow the three email approach you will be able to write successful and effective copy.

If you want some automated help, then there are packages available of pre-written emails aimed at specific Clickbank products. These sets of emails are hand crafted by professionals and their cost is reduced by being shared amongst a number of users. Because of their value these packages are restricted in availability in order to maximise their impact. If you can lay your hands on any of these packages of ready made emails then all that you have to do is add them to your auto-responder and wait for the orders to roll in.