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How To Do Article Marketing The Right Way
Do you want your newly published or about-to-be-published website to be packed with traffic from day one? Of course you do, because traffic is the soul of any website. There are many methods of generating traffic, and one very easy, yet effective, method is article marketing.
You might be asking what article marketing is. What article marketing is is a method of generating traffic by writing articles that are informative as well as original and that have something to do with the content on your website. They are then submitted and published on special sites that are designed for this purpose. Websites seeking content then pick up the articles and post them, without making any changes to their websites.
So, how do these articles get you more traffic? The trick lies in adding a small resource box at the end of each article that links back to your website. So, when your article (along with the resource box) is published on many different sites, they automatically link back to you, increasing your search engine page rank. Soon, you will find your website figuring in the top search engine page results, and every website that gets up there receives massive traffic.
Another important factor to note is that your content must be informative and original. If you copy content from another website and pass it off as your own, search engines will blacklist you. Also, if your article is not informative and merely blah-blahs or goes around in circles without focusing on the topic, then no one will pick it up for publication. Your article must also include a few "keywords" that are relevant to your business - including these in your content will make your article more visible to the search engines. The lesson, therefore, is to have your content written by a professional who knows about keywords.
Here are some more pointers on how to write good articles:
1. Make your article comfortable to read. People do not want to read something that goes on forever and ever but they also want to obtain decent information. The average acceptable length is between 5-600 words.
2. As stated above, it must be original and informative. When a website owner reads your article, he must exclaim, "Hey, this is good stuff. I sure could use this piece on my website!"
3. Research on high-value keywords before including them in your article. Use this link for carrying out keyword research: https://adwords.google.com/select/KeywordToolExternal
4. You want the reader to feel engaged so use a friendly tone.
5. Make sure to use every day language, industry specific language will usually confuse readers.
6. Perfect grammar, please!
7. Your headline has to be catchy - it has to hook the reader right away.
8. The resource box must be expertly written. It must give the impression that the writer is a domain expert and is willing to help out with more information, and all the reader has to do is click on his link to get this help.
If you are not a writer, then do not attempt to write your content. Outsource it to a professional freelancer. There are many freelance websites where you can hire one - just check the freelancer's writing samples and ratings before you allot the work to him. Good luck!
Marketing on the internet is not as difficult as you may think. Find legitimate ways to make money online, or how to increase website traffic at http://www.nitromarketing.com/blog
Published July 14th, 2008
Filed in Home Business