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Grabbing people's attention and getting them to read your marketing material is becoming ever so challenging. But techniques and tricks are becoming ever so clever.

You need an effective, attention-grabbing headline to get someone's attention and hold it. Without it, your sales letter is completely useless. The same is true of e-mail subject lines, because they convince people to open them.

There are some truly "hypnotic" text tricks you can use to make your titles, headlines and subject lines grab people's attention and hold on. However, some of these tricks are definitely avant-garde, and not for those who like "middle of the road."

And we've used these ourselves, so they work.

Here are 5 very unusual tricks you can use right away to stop anyone in their tracks (if you DARE to use them):

1. Use a headline with "fill-in-the-blank". For example, you can say, "Make As Much ______ As You Want to, in Your Own Home!" There's not a much better way to generate curiosity than inserting a blank in your headline at a very strategic place.

2. Write your headline backwards. '!thguohT detpurretninU fO deepS ehT tA etirW' You'll be surprised how many people will sit there and really want to figure out what you're headline says, especially if they're caught off guard!

3. Write two words that appeal, and one totally unrelated one. 'Money! Freedom! Lizards!' Humor often combines two or three completely unrelated subjects or ideas.

4. Emphasize specific words by using all capital letters, dashes, or underlining. Take a look at this article's headline again. Certain keywords can really stand out in your headline or title that will make your readers to subconsciously want to respond favorably.

5. Censor out one or two words. 'Write at the xxxxx Of Interrupted Thought!' This is similar to having a blank in the headline, but using characters or a 'black box' to block out a word from being seen. Again, your readers can't help but think, 'What are you hiding?'

Once you use these tricks, make sure you explain the title or headline in your opening. Don't be seen as unprofessional. For example, you could start your opening paragraph by saying, "I see my headline got your attention." Then go on and explain yourself so the readers understand.

There are a lot of other techniques you can use and come up with on your own. These are just a few of the tricks listed in the 'Hypnotic Traffic Tools' bonus report. Use these ideas sparingly as well throughout the body of your content, instead of just keeping to your subject or headlines with them.

Test these out and have a little fun!